Terms & Conditions

Terms & Conditions


Use of the Website
a) These Terms may be amended by us at any time without prior notice. Your continued use of the
Site will mean that you accept any amendments to the Terms.
b) We take protection of your privacy seriously. Please read our Privacy Policy.

Your consent
By submitting your information, you consent to the use of that information as set out in this policy. If
we change our Privacy Policy we will post the changes on this page, and may place notices on other
pages of the Site so that you may be aware of the information we collect and how to use it at all
times. We will also e-mail you should we make any changes so that you may consent to our use of
your information in that way. Continued use of this service will signify that you agree to any such

Information we use
We, at PrimaDigital Ltd make data protection and client security a priority. The Only information we
will hold on people will be information sent to us from people electronically and verbally over the
telephone and through postal services. This can be from a call made by us or to us.

The Site
a. The Site and services are provided by PrimaDigital Ltd. The information and materials available
on this site are provided as a guide to the services of PrimaDigital Ltd and on an "AS IS" and "AS
AVAILABLE" basis. We make no warranties, representations or give any undertakings (whether
expressed or implied) of any kind, including but not limited to warranties about the merchantability,
fitness for purpose, non-infringement, accuracy, completeness or otherwise.

a. Availability as set out on the site is subject to change without notice at any time.

a. Our Site may contain links to other websites and search engines. When you activate any of these
links, you will leave the Site and we accept no responsibility for the availability or content of any
linked websites and shall not be responsible in any way for arrangements regarding goods or services
from such linked websites. The links are provided for you to view externally from our site. Any such
link does not imply endorsement by us of a website or any association with the operators of a website
i.e. we are not in any way affiliated with the links from our website to other sites / companies.
b. You agree not to bring any claim against us arising from your purchase or use of the third party
supplied products and services.
City View House, 12 Union Street, Manchester M12 4JD | t: 0845 111 0563 | www.primadigital.co.uk
Registered in the UK Company No. 7272000. VAT Registration: 991 833 089

Site Information
Unless or otherwise stated, all rights in the material on the Site including copyright and database
rights, are owned by PrimaDigital Ltd.
Using our site
a. You agree to use the Site for lawful and ethical means only.
b. We reserve the right without notice to terminate any person(s) access to the Site.

Liability Disclaimer
a. We do not guarantee that the services at the Site will meet your requirements. We do not warrant
that the Site will be delivered to you uninterrupted, timely, secure or error-free, or that the Site and
the server are free of computer viruses or other harmful applications. If a fault occurs in the service
you should report it to us and we will attempt to correct the fault as soon as we reasonably can.
b. To the fullest extent allowed by applicable law, you agree that we will not be liable to you/or any
third party for any consequential or incidental damages (including but not limited to loss of revenue,
loss of profits, loss of anticipated savings wasted expenditure, loss of privacy and loss of data) or any
other indirect, special or punitive damages whatsoever that arise out of or are related to the Site.
Nothing in these Terms shall exclude our liability for personal injury or death caused by our

Law and Jurisdiction
These Terms shall be governed by and construed in accordance with the laws of England and any
disputes will be decided by the English courts.

Information How We Use it
We gather this information to enable us to provide you with a product or service. The relevant
information is also used by us, to communicate with you on any matter relating to the provision of
products or services or in general, for example by direct mail. We may also wish to provide you with
information about special features on our website or any other service or product we think may be of
interest to you.

Agreements with our Customers
Our agreements and contracts are all made verbally by phone. By paying for a service you are
accepting that you have read and understood our terms and conditions set out. Our agreements are
not subject to a cooling off period.
Your agreement with us runs for 12 months from the date paid, unless otherwise expressly agreed by
PrimaDigital Ltd. You may on the 11th month serve us with 30 days written notice to not renew your
account. PrimaDigital Ltd at any time is given the right to terminate your agreement with us (us
being the company PrimaDigital Ltd) at any time without notice.
If you decide that you no longer require our services and wish to cancel the account - then you may
serve us with 30 days written notice or you may call and advise of this request and back this up in
email or fax format, we will also call you to renew your services and you may serve notice with the
customer advisor that you speak to that you do not wish to renew. If the account is cancelled then we
require our work and wording that we have done for your website to be removed within 30 days of
the expiry date - this includes all work that we have asked your website programmer or design
City View House, 12 Union Street, Manchester M12 4JD | t: 0845 111 0563 | www.primadigital.co.uk
Registered in the UK Company No. 7272000. VAT Registration: 991 833 089
agency to do on our behalf for you as our customer - FAILURE to remove any work which we have
claimed as ours or any work that we have had imitated or copy and amended that have used or sent to
you then you will be invoiced for the renewal. Failure to pay the renewal invoice within 14 days of
receiving this then the account with become a bad debtor which may or be passed onto a 3rd party
collection agency to retrieve the monies owed. In some or certain cases for new advertisers or
amendments to existing keywords we will or may require the sites "FTP" user name and passwords
or the administration / password for the site to gain access to add in keywords and if required any
"SEO" "search engineering" "Search Engine Optimisation" work in order to obtain rankings on the
search engines.
Work on your website if required will be carried out in a ticketing system after receiving your
passwords / control panel password etc.
By PrimaDigital Ltd achieving a front page ranking on a major search engine for at least one of your
phrases / keywords given to us - then we have achieved the rankings and our service is fulfilled -this
is either by listing on the first page under a natural ranking or by a sponsored link. We will however
aim to get all of the keywords / phrases that you have provided us on the front page of the search
engines and online business directories and we will not stop working on your site until the desired
rankings are in place. Our guarantee is based on results displayed on one of these search engines -
Google.co.uk.- Yahoo.co.uk – Bing.co.uk

Sale of Business
If the business is sold or integrated with another business, your details may be disclosed to our
advisers and any prospective purchasers and their advisers and will be passed on to the new owners
of the business and your agreement will still stand.
How to contact us
If you would like to contact us with any queries or comments please call 0844 111 0563

Except where expressly stated to the contrary, the contents of this website are the copyright of
PrimaDigital Ltd
Terms and Conditions of PrimaDigital Ltd

1. Definitions
1.1 The buyer, you, your or client or customer - means the person or organisation who buys or agrees
to buy services from The Company. The Company is PrimaDigital Ltd .
1.2 Conditions - means the terms and conditions of sale set out herein and any special terms and
conditions agreed in writing by The Company.
1.3 Services - means the internet services which the buyer agrees to buy from The Company.
1.4 Price - means the price for the services exclusive of VAT.
1.5 Order - means an Order for services from The Company made pursuant to the pro-forma invoice..

2. Conditions Applicable
2.1 These conditions shall apply to all contracts for the sale of services by The Company to the
Buyer with the exclusion of all other terms and conditions including any terms or conditions which
the buyer may purport to apply under any purchase order, confirmation of order or similar document.
2.2 The Company reserves the right to alter, add and subtract from these terms and conditions at any
time. The Terms and Conditions are available to view online at (www.primadigital.co.uk) these
Terms and Conditions replace any previously agreed and it is the responsibility of the buyer to make
themselves aware of what these are.
City View House, 12 Union Street, Manchester M12 4JD | t: 0845 111 0563 | www.primadigital.co.uk
Registered in the UK Company No. 7272000. VAT Registration: 991 833 089
2.3 Any variation to these terms and conditions (including any special terms and conditions agreed
between the parties) shall be inapplicable unless confirmed in writing by The Company.
2.3b The client gives permission for The Company to set, create and or set up paid relevant accounts
with search engines on behalf of client, in order to fulfil its obligations under these terms.
2.4 All orders for services shall be deemed to be an offer by the Buyer to purchase services pursuant
to these conditions.
2.5 Providing The Company with your credit card details, or cheque in payment of the verbal
contract, receipt of an email or pro-forma invoice to proceed shall be deemed conclusive evidence of
the Buyer's acceptance of these terms and conditions.
2.6 The Clients website URL may require to be linked via The Company URL. This is purely to aid
the functionality of your service, please notify us by writing if you do not require the link to be
present on your website.
2.7 Some listings with our SEO programming package may slip. We do endeavour to rectify this
situation and in some cases the re-optimising of your website may be necessary. This re-optimisation
can therefore alter the estimated timescales for 1st page listings. We cannot, however, be held
responsible for temporary fluctuations in listings that occur during changes to search engine
2.8a FTP (File Transfer Protocol) is the method by which files are downloaded or uploaded to the
internet. Your website's FTP host name, username and password are provided by the company
hosting your website and are required by The Company dependant on Services purchased. Work may
not commence until The Company receive the correct FTP details for the website URL.
2.8b Should FTP access be unattainable The Company would require a copy of your website's files
and any databases that the website requires to run to be sent to The Company at its postal address at
that time or e-mail via a form of suitable media.
2.8c If FTP access and a test copy of the site are prohibited then The Company may provide either a
report or static copies with the optimisation work annotated. This work is to be implemented by your
own design team / in house programmers. It is the responsibility for the client to pay for any
additional charges for our suggestions and recommendations to be implemented.
2.8d The client informs The Company of any changes to the website that affects The Company's
ability to fulfil its obligations. Including but not limited to deletion or alteration or additions of URL
addresses, URL redirects, Landing Pages and their content, Conversion Pages and their content and
Confirmation Pages and their content.
2.9 The Company will provide the services with reasonable skill and care. Notwithstanding the
previous sentence the client acknowledges that The Company have no direct control over Search
Engines and cannot guarantee the speed of performance of technologies provided by Search Engines
in relation to the delivery of the services.

3. The Price and Payment
3.1 The total price shall be the price set out at time of call or via email, and/or pro-forma invoice.
The price is exclusive of VAT which shall be due at the rate ruling on the date of The Company's
pro-forma invoice.
3.2 Up front payments shall be paid at the time of the order. You will be notified by post and e-mail
upon commencement of your 12 months subscription period start date. This date can also be obtained
by contacting your Account Manager. During the final months of your subscription, The Company
will contact you by email, telephone or post to inform you that your subscription is due for renewal
for a subsequent 12 months.
City View House, 12 Union Street, Manchester M12 4JD | t: 0845 111 0563 | www.primadigital.co.uk
Registered in the UK Company No. 7272000. VAT Registration: 991 833 089
3.3 All SEO contracts are produced from educated estimates which are unique to each client through
the analysis of the prospective client's website against the sites which currently inhabit the first and
second page of Google. All estimates are based upon a client achieving results within a 12 month
time frame unless specified otherwise.
3.4 The Company operates within the major search engines in the UK and worldwide. Listings will
appear on either .co.uk or .com engines dependant on the current sites status.
3.5 Visible listings are defined as an overall increase in ranking across the major search engines.
3.6 Should the client wish to add/or amend additional key phrases they will be charged accordingly
to do so.

4. The Services
4.1 The Company require that, prior notice be given for any alterations relating to your website(s)
that may affect the services supplied by The Company. If alterations are made by the client or a third
party to a client's site, search engine placements may be affected and The Company cannot be held
responsible. The Company reserve the right to issue a charge to rectify any problems to regain
4.2 The quantity and the description of the services shall be as set out in the pro-forma invoice.
4.3 During the search engine optimisation process, unless agreed otherwise, The Company will only
carry out validation to the W3C standards on the homepage of the clients website where possible or
at specific request. Certain restrictions with third party design platforms can affect this process
meaning The Company may not be able to fully validate the homepage. If the client requires The
Company to validate the entire website the client will need to speak to a company representative and
create a new order for this work.

5. Warranties and Liability
5.1 The Company warrants that the services will at the time of delivery correspond to the description
given by The Company, either verbally or by means order forms, invoices etc.
5.2 The Company shall not be liable for any loss or damage (including but not limited to
consequential loss or damage) arising from the use of the services.
5.3 If during the SEO contract period between The Company and the client, the client uses a third
party (other than The Company) for search engine optimisation and / or associated workings, The
Company cannot be held responsible for any consequential loss of listings or associated damages that
may arise.
5.4 By making the initial set up fee payment, the client and The Company shall both be bound these
the Terms and Conditions of which are displayed on the company's web site.

6. Organic Advertising
6.1 On verbal agreement with The Company over the telephone, you hereby agree to The Company
advertising your website on our network of websites and partner sites. These will be in the form of a
banner, text link or description. You understand that The Company, its network of websites and
partners, make no guarantee of the level of traffic from each advertisement and that the services are
used only for The Company to arrange for your advertisement to be displayed on a web page(s).
6.2 By signing with The Company you agree not to contact The Company network websites or
partners. Any queries should be taken to one of our account managers.
6.3 By signing with The Company marks approval for The Company to legally use any applicable
logos and trademarks in such paid advertising programmes.
City View House, 12 Union Street, Manchester M12 4JD | t: 0845 111 0563 | www.primadigital.co.uk
Registered in the UK Company No. 7272000. VAT Registration: 991 833 089
6.4 If, after signing with The Company, you make modifications to your site that use unethical SEO
techniques or add pharmaceutical, gambling or pornographic links to your site that have no relevance
to your website, The Company will issue a 7 day cancellation request. If the unethical techniques are
not removed within that time, The Company will cancel the existing contract with immediate effect
and all fees payable to The Company will be retained.
6.5 The Company is not responsible for the content or advertisements on any of our network of sites
or partner sites. If you are unhappy with a website that contains your advertisement please notify The
Company in writing and request your advertisement be removed.
6.6 Please note that all organic advertising programmes run for a 12 month period, after such time
the advertisement will be removed from the applicable website by The Company if after the due date
for renewal payment has passed and the payment has not been received in full.

7. Content
7.1 The Company advises that regular, fresh content added to a site will help to improve the stability
of rankings within search engines. By accepting this agreement, you understand that regular, unique
content plays an important part of the success of your website and failure to add unique content will
lessen the impact of other SEO services.

8. Research
8.1 From time to time The Company will release website-related products and tools for use by clients.
In no way is The Company responsible for loss of data or any other consequence derived from use of
these tools and products. Data given by these tools is for information purposes only and should not
be relied upon as accurate. The products and tools supplied by The Company and provided on The
Company website should only be used to compliment your other search engine marketing activities.

9. Refunds
9.1 The Company is under no obligation whatsoever to accept the cancellation of the services or
cancellation of orders incorrectly placed. Any cancellations will only be accepted if agreed in writing
and within your contract period and will be subject to a 30% handling or cancellation charge. This
will be 30% of the total value of the contract. Any refund given will also be minus any costs incurred
by The Company i.e. directory submissions and linking strategies. In any event any setup fee and or
deposit is non refundable
9.2 Any money back offer, or guarantee made by the company will be null and void and
unenforceable by you if any payments are received late by the company, for whatever reason, or if
any payment methods to the company are cancelled. Any money back offer or guarantee will be null
and void if any action is taken to cancel the contract before the full term of the contract, or if any
changes are made to the website without our prior written consent.
City View House, 12 Union Street, Manchester M12 4JD | t: 0845 111 0563 | www.primadigital.co.uk
Registered in the UK Company No. 7272000. VAT Registration: 991 833 089

10. General
10.1 It is always the policy of The Company to develop and improve its services. The Company,
therefore, reserves the right to make any improvements to the designs and specifications of the
10.2 The purchase price of the services is where stated, on the invoice inclusive of an annual support
fee. If applicable this will be in the first year following purchase of the services by the Buyer.
Thereafter, an annual support fee will be charged by The Company to the Buyer to maintain the
services in a functional capacity. If the annual support fee is not paid within 14 days of the receipt of
invoice therefore, the annual support will be withdrawn and the buyer is required to remove any and
all works both on and off page carried out by The Company.
10.3 Nothing in this Agreement shall confer, nor do the parties intend it to confer, any enforceable
right on any third party and the Contracts (Rights of Third Parties) Act 1999 shall not apply.
10.4 This Contract shall be governed by the Laws of England and the parties submit to the exclusive
jurisdiction of the English Courts in relation to any dispute hereunder.
10.5 The start date of the contract held between the buyer and The Company is when the off page
optimisation commences. This is the date when the payment has been received from the buyer.
10.6 All contracts are for a 12 month period (from the date of payment taken) unless otherwise stated.
Subsequently all renewal contracts are for a 12 month period, unless otherwise stated, from the
original date of expiration.